roots
Stand out and attract dream clients with a brand identity that's unmistakably YOUYour understated nature shouldn’t be holding you back.
It’s your superpower to connect deeply with others.
I used to think being an introvert in business was a disadvantage.
I’d watch all these high-energy entrepreneurs crushing it online and think, “That’s just not me.”
Maybe you’ve felt it too.
That pressure to be louder, more visible, more “out there”.
But here’s the truth:
Your understated nature isn’t holding you back. It’s your superpower to connect deeply with others.
- Your thoughtfulness?
- Your ability to listen?
- The way you notice details others miss?
These are GIFTS.
And right now, your future clients are desperately craving that kind of genuine, nuanced connection.
If getting clients from social media feels hard right now, it’s usually because of 2 missed opportunities:
1. No magnetic brand identity that speaks directly to the clients who are ready to invest right now
2. A social media presence that’s too generic, blending into the endless noise
That’s exactly why I created Roots
(also Stage 1 of Silent Storm)
Your journey
Step 1: Your Guiding Trio
Uncover your unique brand DNA with my Guiding Trio framework so you can craft content that’s 100% you and naturally stand out – no faking, no forcing.
Step 2: Transformation Island
Forget boring demographics. We’ll dive deep into what really matters – the incredible transformation you offer.
Step 3: Sweetspot client
Who’s your dream client? The person you’re meant to serve. The one’s willing to invest in your offer now.
Step 4: One Liner
We’ll infuse everything into a short and simple message that speaks only to the person who wants what you offer and is willing to pay for it.
Step 5: Magnetic Profile
You have 3-4 secs to make a good first impression. We’ll optimise your Instagram/LinkedIn profile, so your dream clients think, “YES, this is exactly who I’ve been looking for!”
What you’ll get:
- A carefully curated pathway of bite-sized, implementable video training
- Workbooks designed for easy, actionable learning
- Flexible, self-paced content you can consume on YOUR schedule
- An opportunity for personalised feedback on your final messaging and profile
The Outcome
- Absolute clarity on your unique brand identity
- A precisely targeted profile that converts followers into clients
- The confidence to create content that flows naturally
- Consistent inquiries from your perfect clients
Imagine logging into social media and seeing:
✨ Followers who are genuinely excited about your content
✨ DMs from ideal clients who feel like you’re speaking directly to them
✨ Confidence in your unique brand voice
✨ Regular inquiries from people who can’t wait to work with YOU
Your Investment:
£250
✓ Self Study course
✓ Lifetime Access
✓ Opportunity for personalised feedback