Silent Storm

Build a you-shaped social media strategy that attracts dream clients, without changing who you are.


(you, me & communi-tea in an introvert-friendly space)

I want this

who’s it for?

Service based coaches, experts and advisors who feel like:

  • You’re trying to do what everyone says you should do, but it’s just not working.
  • Your competitors are louder and get all the attention you know your business deserves.
  • You post content on the fly, which means you show up sporadically.
  • You either have tons of ideas or none at all, and when you do get around to posting, it’s crickets.
  • Dancing around on Reels or leaving tiny bits of “small talk” on other people’s posts makes you cringe.

As soon as I embraced my introverted traits, my social media community grew with people who resonated with me and my content, which meant it was easy for them to say “yes” to working with me when they were ready. 

I’m here to help you do the same with Silent Storm.

Build a you-shaped social media strategy, where content creation feels comfy, oozes personality, and positions you as the expert, so you’re the no-brainer choice for those perfect-fit clients.

1: You're winging it

You’re doing what everyone says you should do, but there’s no real passion, purpose, or strategy behind it. It’s overwhelming trying to figure out which direction to go in on your own.

after Silent Storm:

You’ll go through my Guiding Trio Framework to uncover 3 of the most important foundations that make you uniquely you.

We’ll use these to underpin pretty much all of your social media activity and attract those soulful clients to you.

2. Content doesn’t convert to clients

You show up sporadically without any real strategy or purpose behind your posts. When you do post, it doesn’t feel aligned or attract your perfect clients. It feels hard & like you’re winging it.

after Silent Storm:

We’ll figure out what you’ll be talking about to position yourself as the expert and use my simple P Squared Framework (Trello Board) to map out the 4 types of posts you need to attract, nurture and convert your followers to clients.

3. Audience growth is slow

Your not speaking to new people every month, which means you feel like a broken record in front of those who already follow you and aren’t quite ready to buy.

after Silent Storm:

We’ll craft your daily Connection Ritual to build an audience of perfect people (who are likely to buy from you) consistently every month and use strategic collaborations to grow your audience sustainably.

for accountability & community

  • Weekly Zoom calls with fellow Silent Stormers for the wobbles, pep talks & wins.
  • Slack community for on demand support between calls during the week.
  • 1 x 1:1 per month for a deeper dive into the work you’re doing.

Your journey:

  • My Guiding Trio Framework will uncover the things that make you unique, so you can build truly authentic and meaningful foundations for your social media strategy.
  • You’ll create a content journey to turn followers into clients without spending hours trying to figure out what to say. Goodbye overwhelm.
  • Slow audience growth will be a thing of the past with your very own connection ritual that builds a community of potential clients every day.

Like the sound of it? I think you’ll love Silent Storm.

along the way…

I’ll encourage you to take imperfect action and tell you it’s all OK when you send me messages like “help me, Anita!”

You’ll learn to trust the process, listen to your gut and see amazing results from all the action taking.

You’ll get confident showing up as your true self with the foundations of a great strategy in your pocket whilst you wonder “why didn’t I do this before?!”

That’s the power of accountability and community me lovely.

what are the tangibles?

Wondering what’s actually inside and how long it typically takes to see tangible results?

Here’s an overview to give you an idea:

Module 1 – You’ll be clear on what drives you, your purpose, and how you want to be perceived through my Guiding Trio Framework.

Module 2 – We work on clarifying your message and how to relay it back with the mirror talk technique.

Module 3 – You’ll create an optimised Instagram and/or LinkedIn bio so it’s found by your ideal clients and the algorithm.

    The above usually takes 3-4 weeks depending on the market research, and tweaking of your messaging and profile.

    Module 4 – is all about the customer journey, content goals, where to find content ideas, and planning your content with my P Squared Framework.

    Module 5 – helps you craft better captions with scroll-stopping hooks and encouraging followers to take action.

    Module 6 – is basically a mini Instagram basics course and walks through all the different post types, how to create them, and best practices.

    Module 7 – same as above for LinkedIn.

    Module 8 – shows you how to save time with content batching & scheduling.

    The above will take another 3-4 weeks to generate ideas, test, and see what happens.

    Module 9 onwards is all about building an audience of perfect people and includes things like giving people a red carpet welcome, creating your connection ritual, and various ways to grow your audience so it’s full of the right people.

    This is an ongoing process and building the habit will take you through to the end of the course.

    Is Silent Storm a good fit for you?

    Silent Storm is a safe space for introverted, service-based biz owners who want to use social media as a marketing tool, but aren’t sure how to use it to get clients.

    It’s a great fit for you if:

    • You know your ideal clients are on there, but don’t know how to get in front of them.
    • You want a strategy that uses your limited time intentionally.
    • You have different ideas ping ponging in your head and just want someone to tell you what to do.
    • You don’t want to sell your soul to the algorithms (i.e. no to dancy Reels).
    • You’re in it for the long game. 
    • You’re ready to take action and get out of your own way.

    Your requirements:

    • You’re a service-based business that’s already had clients.
    • You have an audience of at least 300 – 500 followers.
    • You’re open to me testing new coaching formats and improving as we go.
    • You understand it’s a long game, and are ready to put in the work with my support.

    After Silent Storm, you’ll end up with:

    • Clarity on who you are, what you want to be known for, and who you want to work with.
    • A clear plan of action to get clients without sacrificing your soul to the algorithms.
    • Simple and intentional content planning, that takes followers on a journey to become clients.
    • Trello content planner, worksheets and templates to make content creation a breeze.
    • A connection ritual that builds an audience of perfect clients without the ick.
    • Pep talks and a community of new biz besties on the same journey to cheer you on.

    Most importantly, you’ll feel confident showing up as the REAL you, armed with a social media strategy that will get you clients without changing who you are.

    What makes it introvert-friendly?

    Well, it’s all in the design.

    As a fellow introvert, I know how overwhelming live group calls can be. They chuck all the info at you with hardly any time to think.

    It means you don’t speak up because you haven’t had time to process the info, so you stay quiet – not the best use of your investment.

    i’ve got you

    Silent Storm gives you time and space to build your social media strategy in a way that suits you.

    • Bite-sized training you can watch cozied up in your jim jams whenever you feel like it.
    • Time to digest and implement the work in your own time.
    • Mini milestones to celebrate so you’re making progress throughout your journey.
      Questions I usually get asked about Silent Storm
      How much time do I need to spend per week to make this successful?

      2 hours per week is a good amount of time – an hour for the coaching calls and an hour to watch and implement as you learn.

      Some modules will naturally take less time and others (like the content one) might take a bit longer.

      will i stick to it?!

      yes! everything is done with your strengths and energy in mind so you’re not overwhelmed.

      Everything is in bitesized chunks and you’ll have milestones to celebrate your progress along the way.

      The accountability and support from myself and the community is here to cheer you on so you WILL succeed.

      what technical ability do i need?

      If you’ve already built an audience on social media and are posting content (relatively) frequently then you’ll be fine. 

      Silent Storm is designed to get you thinking about how to apply your introvert traits to make it less of an energy and time suck and more fun with intentional content and tweaks.

      what makes it introvert-friendly?

      You can watch bitesized trainings in your own time, implement in your own time with the community on hand when you need it, attend coaching calls with the camera off, get access to 1:1 support if you want to discuss something outside of the group.

      how much does it cost?

      3 x monthly payments of £500 for 12 weeks of learning, bespoke ideas, implementation support and lots of lightbulb moments.


      Canva Lounge and access to Content Collab Sessions (worth £280) = 8 hrs FREE support

      I promise you’ll go from winging it and feeling overwhelmed, to showing up as your fabulous self (without the ickiness) whilst attracting your dream clients along the way.

      We’re all about good vibes only in my world – I’d love to see you inside.

      Anita x