You're brilliant at networking events and your clients love your vibe on calls, but the second you sit down to write a post you sound like a completely different person – formal, like you've never had a casual conversation in your life.
The reason your content isn't landing isn't because you don't know what to say. It's because you're editing out all the bits that make you, you.
In this episode, I'm breaking down how to translate your real-life energy into your content, and the simple test that'll tell you if your post sounds like you or like everyone else in your industry.
If you've ever read your own content back and cringed because it doesn't sound like you at all, this one's for you.
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