If you’re wondering how to create content as an introvert without turning into someone you’re not, you’re not alone.
When you’ve been doing your job day in day out for years, of course none of it feels remarkable to you anymore.
You won’t find your own day-to-day work fascinating because you’re too close to it, and that’s exactly why you keep waiting for some big, shiny, never-been-said-before content idea to land in your lap before you let yourself post anything.
I promise you, there’s a whole load of people on the internet who would find your day-to-day genuinely useful, and the truth is you’re probably sitting on at least seven perfectly good pieces of content from this week alone.
You just didn’t catch them, because you weren’t looking in the right place.
What “documenting” actually means
When I talk about documenting rather than creating, I don’t mean literally narrating your day like a vlog – I woke up, I made a coffee, I opened my laptop, none of that.
(I mean, you can do that if it lights you up, but I’m all about low-lift content, and documenting in my world means something a bit different to that).
What it actually means is capturing what’s already happening in your business rather than sitting down and trying to create something brand new from scratch.
It’s about noticing what’s already there, in your head and in your week, and writing it down or saying it out loud before it disappears. Once that clicks, your content is going to feel so much easier.
I don’t believe for a second that you’re short of ideas. What I think is happening is that you’re waiting for something big to arrive, and when it doesn’t, you assume you’ve got nothing to say.
So let me tell you where those content ideas are hiding.
Where to look
Before I create any piece of content, I’ll look back at my calendar from the previous week and brain dump under a few headings.
Doing this means two things. One, you end up with a running list of content ideas rather than starting from zero every time, and two (this is the more important bit) the content ends up being genuinely authentic to you, because it’s something that happened in your working week rather than something you’ve made up to sound impressive.
There are three things worth noting for content ideas:
1. What you think
This covers your opinions, your reactions, whatever’s going on in your head about the industry or your work.
That might be an opinion you used to hold that you don’t hold anymore, or it could be your reaction to something you’re seeing right now.
For example, I see a lot of people talking about going viral on my feed, and I could easily talk about why that would be my actual worst nightmare, because it genuinely would be!
That’s not really a lesson I’m teaching, it’s just me honestly reacting to something happening in real time. And by talking about it, it naturally attracts people who also aren’t interested in chasing virality but do want to build an audience of people likely to buy from them – exactly who I want to work with.
2. What you do
This is about the why behind the decisions you’re making in your business (including your mistakes) because this kind of content builds trust and proves you actually walk the talk.
If you teach energy management, like I do, showing the real behind the scenes of how you protect your time is going to land so much harder than just saying you believe in it.
It’s the difference between telling someone something and letting them watch you actually live it.
3. What you notice and what you’re asked
This is really about spotting patterns – what topics or themes keep coming up in your conversations?
I do this all the time. If I’m talking to you, or listening to anyone talk about content or marketing, my brain is scanning for the golden nuggets, and I genuinely can’t switch it off!
Because the best copywriting is basically mirroring the words people are already using about the thing you sell.
If one person feels a certain way, plenty of others like them are probably feeling the same, and that’s always going to make good content.
And it’s not just what you notice, it’s also what you’re directly asked, because every DM, comment, question a client asks you on a call, is a content idea being handed to you.
The more conversations you have, the more patterns you’ll see and the more questions you’ll collect.
Yes, they might feel obvious to you because you see them all the time. But to your audience they’re going to be a genuine light bulb moment, so keep talking about them.
And don’t be afraid of repetition, because saying the same thing loads of different ways is exactly what turns consistent content into clients.
The real shift
You’re already doing the thinking, the noticing, and being asked things every single week just by running your business.
So the work isn’t coming up with more, it’s getting better at catching what you’re already doing and turning it into content.
It will save you a lot of head space, keep you consistent, and hopefully stop that dread of “ugh, I can’t be bothered to create content again,” because you’re documenting what’s already happening rather than forcing yourself to dream up content ideas from nothing.
How to create content as an Introvert from this week
Every single time something comes up, whether it’s a thought, a decision, or a question someone asks you, just jot it down.
And I promise you, by the end of the week, you won’t have a shortage of content ideas, you’ll have more than you know what to do with.
Because you were never actually short on content, you just weren’t looking in the right place.
If this is landing for you, and you recognise yourself in that feeling of sitting there waiting for something impressive enough to say, that’s exactly the kind of thing we work through inside Silent Storm, helping introverts build a content rhythm that actually feels like them, rather than something they’re constantly forcing.
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