When was the last time you looked at your social media profiles from a visitor’s point of view?
If I was walking by your business in the street, is it easy for me to see what you offer from looking at your (virtual) shop window?
Most of us will have set our accounts up years ago, filled in the required fields and then forgotten about them. If you set up your LinkedIn account in the olden days then it probably still looks like your CV, which is not a good look.
As we’re starting the new year (and a new decade!) now is the perfect time to have a quick check and make sure everything is still relevant. We’re constantly evolving as people and as businesses, so it’s important for our social media channels to reflect that. (I’m sorry, that photo from all those years ago needs to go!)
Take it a step further and look at your content/ overall brand image. Does it match your website and offline marketing collateral? The more cohesive all of this is, the stronger your brand image will be making it easier for people to recognise who you are and what you do.
In my opinion, you should talk the same online as you would if I met you in real life. After all, the point of social media is to create a relationship online and then take it offline to build on it.
I thought it would be helpful to give you a quick checklist of the top 3 things to have a look at whilst you’re making your profiles awesome:
Change these regularly (Seasonal/Offers/Events/New Products etc.)
Often the first thing people see so make sure these are on brand and tell people what you do succinctly.
Make sure it looks like you do now! I personally think it’s good to invest in a professional photographer so your images are clear and portray a professional image. If you’re the face behind the brand then I think it’s good to have a picture of you rather than your logo.
If you’re a business with employees, then I would tend to use your logo as that will probably be more recognisable to your audience.
All of the platforms vary when it comes to how much information you can fit in your bio. Instagram is quite limited, whereas LinkedIn and Facebook have more space to expand.
The main rule of thumb is to have a little information about you and a lot about how you can help your audience along with a call to action which usually goes to a website.
Account/Connections Tidy up
Whilst you’re in the zone it’s also a good idea to go through your list of connections or accounts you’re following and don’t be afraid to unfollow if you’re no longer want to see the content they’re posting. There’s also a chance that some accounts have been inactive for a while, in which case I would also get rid. It all helps with the constant algorithm changes and the less junk there is, the more likely you are to see the type of content you want to see.
So, are your social media profiles in need of a refresh? Let me know if you found this article useful and feel free to share with your network.