If you’re a business with physical products to sell, then you definitely need to have Instagram shopping set up. You’re potentially missing out on converting all of those browsers into buyers if not.


What is Instagram Shopping?


Instagram shopping allows you to tag products in your content (grid posts, stories, IGTV, Reels & Guides) and take people straight to your website to make a purchase.

If you don’t have this set up then the alternative is to tell people to go to a link in bio and search for your product – a much longer and not so effective journey for your customer.

Also, when you’re scrolling and see something you like, you might not want to leave your feed to go and click on the link in bio to find out more.

People will buy more if it’s made easy for them.

So, if you’ve got a product tag on your post and  I can click on that and find out more and buy it then great!


Why should you have an Instagram shop?


Instagram hinted at the focusing on shopping, when they changed the whole layout of the home screen last year and put it along the bottom.

This showed us that they’re making shopping more prominent with, due to having it’s own tab and being given more priority over notifications which moved to the top.

130 million people tap on a shopping post every month. (Facebook)

Another reason to make sure you’ve got shops connected!

People are busy and have lots of other things trying to distract them. If they’ve got their eye on your product, you want to make it as easy as possible for them to buy straight away.

To summarise, the main thing I’m trying to say is it looks like Instagram are focusing more on the e-commerce side and if you make it easy for people to buy, they will buy from you.

72% of people have bought something when they’ve seen something on Instagram.


How do you set up an Instagram shopping?


This needs to be done through Facebook’s Catalogue Manager, so you’ll need access to this.

I’ve created a simple guide to help you through the setup process, which you can download below.

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