by Anita Popat | Nov 26, 2020 | Marketing Strategy
If you haven’t already started to think about Christmas, I hope you find this useful. It’s worth mentioning that you don’t have to have a physical product to make the most of the suggestions coming up. A festive offer for a service based business...
by Anita Popat | Sep 25, 2020 | Marketing Strategy
Should you boost a post or use Facebook Ads Manager? A question asked frequently by people starting out with Facebook Advertising. Although I would always recommend using Facebook Ads Manager to build a “proper” ads campaign, there are some exceptions when...
by Anita Popat | Aug 28, 2020 | Marketing Strategy
One of the most common phrases I hear from business owners is “I don’t know what to post”, which usually results in 2 things: 1. The social media accounts get neglected and a post is put up every now and again with no real thought or consistency. 2....
by Anita Popat | Jul 20, 2020 | Marketing Strategy
How to find content inspiration has to be THE most popular question I get asked alll of the time. Everyone thinks they have nothing to talk about, when in fact there is so much right in front of you. You just need to know where to look and stop thinking what you have...
by Anita Popat | May 18, 2020 | Marketing Strategy
This year’s theme for #mentalhealthawarenessweek is kindness. Something we’ve seen in bucket loads during the Covid-19 pandemic and has been so heartwarming to watch. I thought I would share some tips on how to show kindness on social media – to...
by Anita Popat | Jan 15, 2020 | Marketing Strategy
When was the last time you looked at your social media profiles from a visitor’s point of view? If I was walking by your business in the street, is it easy for me to see what you offer from looking at your (virtual) shop window? Most of us will have set our accounts...
